All Eyes on Watch Dogs: New Industry Sales Record for Launch of a New IP

By Chris Dahlberg

Published on Tuesday, June 3, 2014

Ubisoft has announced that Watch Dogs has sold more than 4 million copies in its first week, making it the best selling new IP ever according to estimates from sales research providers. Ubisoft estimates that the game has sold more copies in its first week than any of their previous releases. With this kind of success it wouldn’t be surprising to see a sequel in another year or two.

Watch Dogs is currently out for PS3, PS4, Xbox One, Xbox 360, and PC, and a Wii U version will be out this fall. A companion app called ctOS mobile is also available and has been downloaded over a million times already. Check out our thoughts on the Xbox One version of Watch Dogs here.

SAN FRANCISCO–(BUSINESS WIRE)–Today, Ubisoft® announced ongoing record sales for Watch Dogs™, which has sold-through more than 4 million copies in its first week, positioning it as the best-selling new IP at launch across the video game industry*. Having already broken sales records in the first 24 hours following its release, Watch Dogs is now the company’s best-selling game ever in week one**.

“With such strong sales momentum and positive feedback from gamers, Watch Dogs has positioned itself as the must-have game of the moment,” said Tony Key, senior vice president of sales and marketing, Ubisoft. “We’re really proud of this achievement, and are confident that the Watch Dogs brand has a promising future.”

The launch of Watch Dogs on consoles and PC was accompanied by the release of a free companion app, ctOS Mobile. The app allows gamers to connect with the Watch Dogs universe from anywhere, at any time, and is designed to enable revolutionary dual-screen gameplay, or even to be enjoyed as a standalone experience without the main game. ctOS Mobile has already been downloaded and played by more than one million people**. Watch Dogs will also be released on the Wii U™ system from Nintendo in Fall 2014.

Watch Dogs is set in Chicago and lets players become Aiden Pearce, a brilliant hacker seeking justice following a violent family tragedy. Pearce hacks into Chicago’s Central Operating System (ctOS), which controls the city’s infrastructure (security cameras, traffic lights, public transportation and more) as well as key data on the city’s residents. The game uses the all-new Disrupt game engine to deliver stunning visuals and an incredibly immersive world.

For more information about Watch Dogs, please visit the official website, Facebook page and Twitter account.


* based on NPD and GFK data and internal estimates as of June 3, 2014

** based upon internal estimates for Ubisoft’s Watch Dogs worldwide sales data for all platforms as of June 3, 2014

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